Strategy
Pillars, playbooks, and data on cold email best practices, AI SDRs, and the B2B sales process. New posts every week from the team running these programs.
Outbound Sales Guide for Modern Revenue Teams
Outbound sales in 2026: what it is, how the funnel works, where AI fits, and a 30-60-90 day plan to start from zero. Written for B2B founders and sales leaders.
Write Better Cold Emails: Best Practices That Work in 2026
Learn cold email best practices that boost open and reply rates: subject lines, personalization, structure, and follow-ups that convert. Write better emails.
What is an AI SDR? Practical Guide for Modern Sales Teams
AI SDRs explained for B2B founders: what they actually do, what they cannot do yet, how they compare to human SDRs, and the unit economics that decide whether to use one.
The B2B sales process, step by step
The B2B sales process has seven stages. Each one has a job, a conversion benchmark, and a specific failure mode. Here is the reference, with the numbers that tell you whether the stage is working.
What Does an SDR Do?
The honest job description for a sales development representative in 2026: daily work, weekly metrics, what AI has changed, ramp time, comp, and the failure modes that derail new SDR hires.
Want a topic covered next?
Send us the question. If 3 people ask, we write it. No paywall, no gating.