Industry
Pillars, playbooks, and data on cold email best practices, AI SDRs, and the B2B sales process. New posts every week from the team running these programs.
The B2B SaaS outbound playbook
B2B SaaS has its own outbound playbook. The buying committee is unique, the sales motion is multi-touch, and the message angles that work in SaaS do not work in other categories. Here is the working version.
Staffing agency lead generation: a 2026 playbook
Staffing agencies have unique outbound mechanics. Two-sided market, hiring-trigger windows, and a buying committee split between HR and hiring managers. Here is the playbook that works.
Outbound for fintech: the regulated industries playbook
Fintech outbound is harder than generic B2B. Regulators care what you say, buyers are risk-averse, cycles run twice as long. Here is the playbook that respects the constraints and still produces pipeline.
Healthtech outbound: a 2026 playbook
Healthtech outbound has to respect compliance constraints, clinical workflow realities, and a buying triangle of clinical, IT, and finance. Here is the working playbook.
Agency outbound: from referral to predictable pipeline
Most agencies grow on referrals until referrals stop. Here is how to build the outbound layer that produces predictable pipeline without abandoning what made the agency work.
Series A founder’s outbound playbook
Series A is the awkward middle: too big for pure founder selling, too small for a full sales team. Here is the founder outbound playbook that bridges the gap.
Enterprise outbound: long-cycle, multi-stakeholder
Enterprise outbound is a different motion from mid-market. Account-based, multi-stakeholder, year-long. Here is the playbook that respects the patience the work requires.
Want a topic covered next?
Send us the question. If 3 people ask, we write it. No paywall, no gating.