Industry
The B2B SaaS outbound playbook
What changes about outbound when you sell B2B SaaS, specifically. Three stages, channel mix shifts, quota math, the hire vs Done-for-You decision at each stage, and a week-by-week 30-60-90 rollout.
Cost math
The Done-for-You vs in-house SDR math
Fully-loaded SDR cost vs Done-for-You economics, side by side. Three worked scenarios and a decision framework for picking between in-house, DFY, or both.
Tactical
The multi-channel sequencing playbook
How to build a multi-channel outbound sequence that produces 8 to 12 percent reply rates. Channel jobs, sequence math, three blueprints, reply triage, and the operational mistakes that kill programs.
Fundamentals
ICP scoring 101
ICP scoring is not lead scoring. This playbook covers the four-layer scorecard, how to calibrate it from closed-won and closed-lost data, where to draw the qualified threshold, and how to keep it from drifting.
Fundamentals
Email deliverability 101
How deliverability actually works in 2026: authentication, warmup, sending limits, engagement signals, diagnostics, and a 14-day setup checklist.
Tactical
How to write cold emails that work in 2026
What changed between 2024 and 2026, the anatomy of a high-reply cold email, openers that beat generic AI, and reply handling templates for the four reply types.