Data
Pillars, playbooks, and data on cold email best practices, AI SDRs, and the B2B sales process. New posts every week from the team running these programs.
Cold email response rates: what’s normal in 2026
We analyzed millions of B2B outbound emails to find the response-rate benchmarks that actually hold in 2026. Breakdowns by industry, role, sequence length, and channel mix.
The real cost of hiring an SDR ($150K, here’s the breakdown)
The headline SDR salary is $70,000. The real cost is closer to $150,000 once you add benefits, tooling, ramp time, and the 18-month turnover risk. Here is the full math.
What Millions of B2B Emails Tell Us About Subject Lines?
We analyzed millions of B2B emails to uncover what makes subject lines get opened. See the data-backed patterns behind higher open rates.
Email Send Time Optimization: When to Hit Send for More Replies?
Tuesday 8-10am wins, but send time optimization matters less than you think. The data on the best time to send email, by seniority, industry, and time zone.
The 6-Touch Sequence That Books Meetings (And Where Teams Quit Too Early)
Learn how a 6-touch sequence turns cold leads into warm replies. Get the cadence, channels, and templates to follow up consistently without being pushy.
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