Data
Pillars, playbooks, and data on cold email best practices, AI SDRs, and the B2B sales process. New posts every week from the team running these programs.
Cold email response rates: what’s normal in 2026
We analyzed millions of B2B outbound emails to find the response-rate benchmarks that actually hold in 2026. Breakdowns by industry, role, sequence length, and channel mix.
The real cost of hiring an SDR ($150K, here’s the breakdown)
The headline SDR salary is $70,000. The real cost is closer to $150,000 once you add benefits, tooling, ramp time, and the 18-month turnover risk. Here is the full math.
What millions of B2B emails tell us about subject lines
We pulled subject-line data from millions of B2B cold emails and looked at what actually moves open rates. The answer is shorter, lowercase, and more specific than most teams write.
Send-time optimization: when do execs actually reply
When you send matters less than what you send, but it matters. Here is the send-time data from millions of B2B emails, broken down by seniority, day, hour, and time zone.
The 6-touch sequence: data on cadence length and channel mix
We ran the numbers on sequence length and channel mix across millions of B2B emails. Six touches is the sweet spot. Here is the math, by channel and by sequence position.
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