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Field notes from the outbound trenches.

Playbooks, benchmarks, and a glossary for cold email and SDR programs. Free, ungated, written by operators running outbound for B2B teams.

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Featured

Three pieces worth reading first.

One from each library. Built for sales leaders who don't have time to browse.

Featured · Blog

Outbound Sales Guide for Modern Revenue Teams

Outbound sales in 2026: what it is, how the funnel works, where AI fits, and a 30-60-90 day plan to start from...

16 min read · Strategy
How to write cold emails that work in 2026
Featured · Playbook

How to write cold emails that work in 2026

What changed between 2024 and 2026, the anatomy of a high-reply cold email, openers that beat generic AI, and reply handling templates...

Long-form guide · May 2026
Email deliverability 101
Featured · Playbook

Email deliverability 101

How deliverability actually works in 2026: authentication, warmup, sending limits, engagement signals, diagnostics, and a 14-day setup checklist.

Long-form guide · May 2026
The library

Four shelves. Every piece written by an operator.

Browse by format. Counts are real, dates are real, no "coming soon" placeholders.

article

Blog

25 posts

Weekly field notes on outbound, AI SDRs, deliverability, and the B2B sales process.

  • chevron_right Enterprise outbound: long-cycle, multi-stakeholder
  • chevron_right Series A Founder Outbound: The Founder-Led Playbook for Pipeline
  • chevron_right Agency Outbound: A Quick Primer on Outbound Marketing for...
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menu_book

Playbooks

5 guides

Long-form tactical guides by motion: B2B SaaS, fintech, healthtech, agencies, staffing.

  • chevron_right How to write cold emails that work in 2026
  • chevron_right Email deliverability 101
  • chevron_right ICP scoring 101
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spellcheck

Glossary

30 terms

Short definitions for ICP, BANT, deliverability, DKIM, SPF, DMARC, AI SDR, and more.

  • chevron_right Account Executive (AE)
  • chevron_right AI BDR
  • chevron_right AI SDR
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Recently published

The latest, across every shelf.

Last six pieces published, regardless of format.

The multi-channel sequencing playbook
menu_book Playbook

The multi-channel sequencing playbook

May 24, 2026
How to write cold emails that work in 2026
menu_book Playbook

How to write cold emails that work in 2026

May 24, 2026
Email deliverability 101
menu_book Playbook

Email deliverability 101

May 24, 2026
The Done-for-You vs in-house SDR math
menu_book Playbook

The Done-for-You vs in-house SDR math

May 24, 2026
ICP scoring 101
menu_book Playbook

ICP scoring 101

May 24, 2026
article Blog

Enterprise outbound: long-cycle, multi-stakeholder

May 24, 2026
Newsletter

Field notes, weekly.

One short email every Tuesday with a real outbound playbook, deliverability tip, or benchmark from across the customer base. No fluff, no broken-record AI takes, no upsell.

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