Playbooks
Pillars, playbooks, and data on cold email best practices, AI SDRs, and the B2B sales process. New posts every week from the team running these programs.
The deliverability playbook: SPF, DKIM, DMARC, and warming
If your emails go to spam, no message will save you. Here is the deliverability stack that lands B2B cold email in the inbox in 2026: secondary domains, authentication, warmup, monitoring, and recovery.
How to Build a Multi-Channel Outbound Sequence?
Learn how to build a multi-channel outbound sequence across email, LinkedIn, and phone. Includes a 14-day template, sequence examples, and key metrics.
How to Score B2B Leads? Guide to Score Leads That Convert
A practical lead-scoring framework for B2B sales: ICP fit, behavioral intent, BANT or MEDDIC qualification, and how to translate the score into routing rules.
14 Days Outbound Plan for Your First Launch: Pitfalls to Avoid
Map your first launch with a 14-day outbound plan: daily steps to build your list, write your sequences, and earn your first replies. Start strong today.
How to Set Up a Sending Domain? (Without Torching Your Deliverability)
Learn how to set up a sending domain in 10 steps, from naming and DNS records to warmup and your first send. A practical guide to protect deliverability.
How to generate B2B leads in 2026
Lead generation in B2B is not one channel; it is a portfolio. Here are the nine sources of B2B leads, how to pick the right mix for your stage, and a 30-day plan to start.
AI SDRs vs Human SDRs: What Actually Works for Outbound?
AI SDRs vs human SDRs side by side: cost, output, ramp, where each wins, and the hybrid configuration most B2B teams actually adopt in 2026.
How to Write Cold Emails? (Without Sounding Like Spam)
Learn how to write cold emails that actually get replies: sharp subject lines, personalized openers, tight copy, and a follow-up sequence that works.
Want a topic covered next?
Send us the question. If 3 people ask, we write it. No paywall, no gating.