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Feature 08 · Email Health

Sender reputation, warmup, deliverability. We run it.

Most outbound platforms hand you the keys and say "good luck." We provision domains in your name (you keep them if you leave), configure DKIM, SPF, and DMARC correctly, run a 3 to 4 week warmup on every new mailbox, and monitor reputation across Google, Microsoft, and Yahoo. You never open a DNS record.

Inside the deliverability stack How warmup works

3-15

Sender mailboxes provisioned per campaign

3-4 wk

Warmup protocol on every new mailbox

Mailbox providers tracked separately

50/day

Hard send cap per mailbox

08Email Health

Deliverability that runs itself.

Most outbound platforms hand you the keys and say "good luck." We provision sender domains, run mailbox warmup, monitor reputation across Google, Microsoft, and Yahoo, and pull underperforming inboxes before they tank a campaign. You never see the deliverability dip.

Auto-managed sender pool. 3 to 15 inboxes per campaign.
3 to 4 week warmup protocol. No DNS records to touch.
Real-time reputation monitoring across all three major providers.

How warmup works

app.reachiq.ai/infrastructure/health

Inbox placement

98%

trending_up+2.1pp vs last week

Where your emails landed Last 14 days · 2,557 sent

mailGmail1,402 sent

97% inbox

mail_outlineOutlook812 sent

99% inbox

alternate_emailYahoo343 sent

96% inbox

Delivered

99.2%

2,536 / 2,557

Bounced

0.8%

21 emails

Spam reports

below 5 threshold

Unsubscribes

0.47%

Recent alerts check_circleAll inboxes healthy

shield

SPF, DKIM, DMARC all passingAuthentication verified on all 12 sender domains

2h ago

trending_up

Sender reputation improvingmaya@yourco.io reputation lifted to 96 (was 88)

Yesterday

auto_awesome

2 emails auto-rescued from spamSubject lines adjusted before re-send. Both landed in inbox.

2d ago

DIY vs managed

The deliverability job that nobody hires for.

Cold outbound has one terminal failure mode: emails stop landing in inboxes and start landing in spam folders. Once it happens, sender reputation is sticky and hard to reverse.

DIY deliverability

What every other outbound platform hands you.

If you have a dedicated deliverability engineer on staff, the DIY path works. Most founders don't, and the cost of getting it wrong is brutal.

Buy domains through the platform at a markup.Most vendors force you to buy through them, retain ownership, and charge to release if you leave.
Configure DNS records by hand.DKIM, SPF, DMARC. Most people get them wrong the first time.
Run warmup on your own.3 to 4 weeks of manual ramping. One mistake and the mailbox tanks before you've used it.
Sending from your primary domain.Your customer renewal emails get hit when sender reputation drops.
No live reputation monitoring.You find out from a colleague that the renewal email landed in spam.

ReachIQ Email Health

What we actually do for you.

The full deliverability stack, managed end to end. You own the domains, we run the operations.

Provision secondary domains in your name.They sit in your registrar at cost, you own them, we operate them. If you ever leave, the domains and the reputation come with you. No markup, no lock-in, no release fee.
DKIM, SPF, DMARC configured first try.Rotating DKIM keys, DMARC ramped from p=none to p=quarantine to p=reject as reputation builds.
3 to 4 week warmup on every new mailbox.Automated ramping that mimics how a real human SDR mailbox warms up.
Primary domain insulated.All outbound runs from secondary domains. Customer email reputation stays protected.
Live monitoring across Gmail, Outlook, Yahoo.Postmaster Tools, SNDS, Yahoo bounce signals. A flagged mailbox is pulled before you see the dip.

Warmup protocol

Three to four weeks. The part everyone skips.

A brand-new email account that immediately starts sending 50 emails per day to cold prospects looks exactly like spam to Google's filters. Before any new sender is used in your campaigns, we run it through 3 to 4 weeks of warmup.

ecoW1

Week 1 · 5/day

5 emails per day to opted-in addresses in our warmup network. Every email opened, replied to, marked as important.

trending_upW2

Week 2 · 10/day

Volume doubles. Reply engagement still 100% from the warmup network. Google starts to register a normal-human pattern.

tuneW3

Week 3 · 20-30/day

Mixed ratio, 50% warmup network and 50% cold prospects from your real campaign. The mailbox starts producing actual outbound replies.

verifiedW4

Week 4 · 40-50/day

Full cold ratio. By the end of week 4 the mailbox is at its 50/day ceiling. The filters at Google, Microsoft, and Yahoo treat it as established.

Authentication, monitoring, rotation

Three layers that keep the campaign running.

Authentication decides whether your email lands in the inbox. Monitoring catches drops before they hurt. Rotation prevents any single mailbox from carrying too much load.

Authentication

DKIM, SPF, DMARC.

Three protocols that decide whether your email lands in the inbox or the spam folder. We configure all three when we provision your domains.

DKIM signing with rotating keys
SPF records with proper IP includes
DMARC ramped p=none to p=quarantine to p=reject

Monitoring

Three providers, tracked separately.

Each mailbox provider scores senders differently. A sender can be fine on Google but flagged on Microsoft. We track each one independently.

Google: Postmaster Tools API + bounce analysis
Microsoft: SNDS data + reputation API
Yahoo: bounce signals + reputation feed
Live status shown as WARMING, WARM, or FLAGGED

Rotation

Sender pool, auto-managed.

3 to 15 mailboxes per campaign. Round-robin sends, hard cap at 50 emails per mailbox per day. Underperformers get pulled and replaced.

Round-robin distribution across the pool
Hard cap of 50 emails per mailbox per day
Below 80 reputation, flagged. Below 60, pulled.
Fresh mailbox warms up to fill the gap

Questions

Email Health, explained.

You do. The domains are registered in your name, they sit in your registrar at cost, and the billing is on your account. We operate them on your behalf, but they're your asset. If you ever leave ReachIQ, the domains and their reputation go with you. No markup on the purchase, no retention by us, no release fee. Most other vendors lock you in and charge to let the domains go; we don't.

Because if cold outbound starts hurting sender reputation, you don't want your customer renewal emails, your billing notifications, and your sales contracts landing in spam too. Dedicated secondary domains insulate the primary. We provision them on a related variant (yourco-outreach.io, yourco-team.co) so the from-name still reads as you.

It gets pulled from rotation automatically. Below a reputation score of 80 on any provider, we flag it. Below 60, we pull it. The campaign keeps running on the rest of the pool, and a fresh warmed-up mailbox slides in to take its place. You see the swap in the Infrastructure tab but you don't have to act on it.

Yes. If you already have warmed-up mailboxes on Google Workspace or Microsoft 365 that you'd like to use, we'll connect them, monitor their reputation alongside our pool, and apply the same throttling and pause logic. We'd still recommend running the volume mostly through dedicated secondary domains to protect the primary.

Most customers check it once a week. Some check it daily during high-volume campaigns. The vast majority never have to manually intervene, because the system auto-flags and auto-rotates before a problem turns into a deliverability dip. The dashboard is there for visibility, not for daily operations.

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