The outbound blog, without the fluff.
Pillars, playbooks, and data on cold email best practices, AI SDRs, and the B2B sales process. New posts every week from the team running these programs.
What Millions of B2B Emails Tell Us About Subject Lines?
We analyzed millions of B2B emails to uncover what makes subject lines get opened. See the data-backed patterns behind higher open rates.
The real cost of hiring an SDR ($150K, here’s the breakdown)
The headline SDR salary is $70,000. The real cost is closer to $150,000 once you add benefits, tooling, ramp time, and the 18-month turnover risk. Here is the full math.
Cold email response rates: what’s normal in 2026
We analyzed millions of B2B outbound emails to find the response-rate benchmarks that actually hold in 2026. Breakdowns by industry, role, sequence length, and channel mix.
How to Set Up a Sending Domain? (Without Torching Your Deliverability)
Learn how to set up a sending domain in 10 steps, from naming and DNS records to warmup and your first send. A practical guide to protect deliverability.
14 Days Outbound Plan for Your First Launch: Pitfalls to Avoid
Map your first launch with a 14-day outbound plan: daily steps to build your list, write your sequences, and earn your first replies. Start strong today.
How to Score B2B Leads? Guide to Score Leads That Convert
A practical lead-scoring framework for B2B sales: ICP fit, behavioral intent, BANT or MEDDIC qualification, and how to translate the score into routing rules.
How to Build a Multi-Channel Outbound Sequence?
Learn how to build a multi-channel outbound sequence across email, LinkedIn, and phone. Includes a 14-day template, sequence examples, and key metrics.
The deliverability playbook: SPF, DKIM, DMARC, and warming
If your emails go to spam, no message will save you. Here is the deliverability stack that lands B2B cold email in the inbox in 2026: secondary domains, authentication, warmup, monitoring, and recovery.
How to Write Cold Emails? (Without Sounding Like Spam)
Learn how to write cold emails that actually get replies: sharp subject lines, personalized openers, tight copy, and a follow-up sequence that works.
Want a topic covered next?
Send us the question. If 3 people ask, we write it. No paywall, no gating.
